Cross-Selling Holiday Bundles: Boosting Basket Size in December

December is the busiest, and most profitable, month of the year for pet stores. Shoppers are in a gifting mindset, stores see increased foot traffic, and pet parents are eager to spoil their furry family members. This makes it the perfect time to implement holiday cross-selling bundles that increase basket size while giving customers real value. 

Why Bundles Work 

Holiday shoppers are looking for convenience and inspiration. Bundles turn decision-making into a quick “yes,” especially when they’re neatly packaged, themed, and priced attractively. When curated well, they encourage shoppers to try additional items they may not have purchased individually. 

For pet stores, bundles also help move seasonal or complementary products together, everything from treats to toys to grooming goodies. It’s a win-win: customers feel like they’re getting more for their money, and you increase the average transaction. 

Bundle Ideas That Sell 

1. Holiday Treat & Toy Packs 

Pair a festive plush squeaker with a holiday-themed treat bag. These can be tailored by pet size or type so customers feel the bundle is personalized. 

2. Winter Wellness Kits 

Bundle paw balm, moisturizing shampoos, or skin-soothing sprays with a small treat. With colder weather drying out paws and skin, these “winter care” bundles are both practical and easy to upsell. 

3. New Pet Welcome Sets 

December is a popular month for new pet adoptions. Offer starter bundles that include essentials such as chew toys, training treats, and waste bags for dogs, or teaser toys, litter additives, and scratchers for cats. 

4. Stocking Stuffer Grab Bags 

Mix small, low-cost items like chew sticks, catnip toys, grooming wipes, or small animal chews into a ready-to-go stocking. These are impulse buys that consistently increase last-minute sales. 

Cross-Selling Tips for Staff 

• Use language that adds value, such as “Most pet parents like pairing this with…” 

• Position bundles at checkout, where impulse purchases peak. 

• Offer small discounts (10–15%) to make bundles feel like a holiday deal instead of just a suggestion. 

• Highlight gifting by including festive packaging or tags. 

Make It Easy for the Customer 

Most shoppers appreciate having the work done for them. Clear signage, pre-bagged bundles, and themed displays guide them toward purchasing more without pressure. With thoughtful curation and strategic placement, your holiday bundles can become one of the simplest ways to grow December revenue. 

By embracing cross-selling bundles, pet stores can delight their customers, support pet wellness and happiness, and finish the year with a strong boost in basket size.