Memorial Day Weekend Promotion Strategies for Your Pet Store

Memorial Day weekend isn’t just the unofficial start of summer, it’s also a prime retail time. With increased foot traffic, warm weather, and customers preparing for summer adventures with their pets, independent pet stores can capitalize on this long weekend with smart, seasonal promotions. 

Here are some effective Memorial Day promotion strategies to help your pet store stand out, drive sales, and deepen customer loyalty. 

 1. Bundle Seasonal Must-Haves 

Create value-packed bundles that reflect what pet parents need this time of year. Try combinations like: 

• Dog travel kits (carriers, travel bowls, calming chews) 

• Pet fountains and mats  

• Small animal cooling and comfort items 

Use signage and staff suggestions to upsell bundled items and show the savings. 

2. Highlight Outdoor-Friendly Products 

Customers are gearing up for outdoor fun. Make it easy for them to find what they need by creating a featured display with items like: 

• Dog leashes, collars, splash pads, and chew toys 

• Cat window perches and harnesses for safe outdoor time 

• Turtle basking platforms, outdoor enclosures, and floating logs 

• Pond accessories and water treatments for backyard ponds 

Use patriotic or summer-themed signage to catch attention. 

3. Offer Limited-Time Discounts 

Memorial Day is a natural fit for flash sales or tiered promotions: 

• “Buy One, Get One 50% Off” on grooming tools 

• 15% off select aquarium decor  

• Free small treat or toy with purchases over $50 

Make the urgency clear, these should only last the holiday weekend! 

 4. Promote In-Store Events or Giveaways 

Even small touches like a treat station, free samples, or a raffle for a pet gift basket can drive in-store visits. Encourage social sharing by offering bonus entries for photos or tags. 

Memorial Day is more than a sale; it’s a chance to kick off your summer season strong. With the right merchandising and messaging, your store can deliver value while increasing foot traffic and average spending. 

Penn-Plax is here to support your seasonal success—with products and promotions built for summer-ready pet parents.