How to Create a Pet Travel Section That Sells This Summer
- Penn-Plax
- 22 hours ago
- 2 min read
With summer right around the corner, travel season is heating up and so is demand for pet travel essentials. From weekend road trips to week-long getaways, more pet parents are taking their furry companions along for the ride. That makes now the perfect time to create a dedicated pet travel section in your store that drives summer sales and positions your business as a go-to destination for on-the-go pet care.
1. Merchandise for Convenience & Impulse Buys
Travel shoppers are often looking for quick, last-minute solutions. Keep your travel section near the front of the store and feature:
Portable water and food bowls
Travel carriers and airline-approved crates
Car seat covers, seat belts, and travel harnesses
Waste bags, calming aids, and grooming wipes
Group products by function, for example, “Road Trip Ready” or “In-Flight Essentials” to help customers shop faster.
2. Don’t Forget Small Pets and Aquatics
While dogs and cats are common travelers, pet parents with small animals and fish may be looking for safe, temporary solutions. Include items like:
Small animal travel cages
Aquarium battery-operated air pumps or travel tanks
Compact filtration systems and water treatment drops
Highlight items that offer stress reduction and easy transport, especially for short trips.
3. Use Signage to Educate & Upsell
Many shoppers don’t realize how much easier (and safer) travel can be with the right gear. Use signage and staff recommendations to explain the benefits of items like:
Calming treats for anxious pets
Collapsible bowls vs. traditional feeders
Why carriers need proper ventilation and padding
Cross-sell essentials like treats, waste bags, and even grooming tools like paw cleaners and brushes as travel ready add-ons.
4. Promote Seasonally Online and In-Store
Feature your travel section on your website, social media, and in email newsletters. A quick “Summer Travel Checklist for Pet Parents” can drive interest and encourage foot traffic.
With the right setup, your pet travel section won’t just serve customers, it will sell itself.